Four disciplines that
turn ad spend into margin
Paid social, Google Shopping, measurement and retention — run by one team, on one set of numbers, for online stores that have outgrown guesswork.
Paid Social & Creative
Meta and TikTok reward creative volume and punish guesswork. We run a production rotation built from an angle matrix for your products, and test it on fixed budgets with a defined kill threshold — so every week tells you something real.
- Angle and hook matrix per product and audience
- UGC-style, static and motion formats on rotation
- Advantage+ shopping, catalogue and prospecting structures
- TikTok Shop and Spark Ads where they fit the product
- Documented winners and losers, shared with you
| What we run | |
|---|---|
| Platforms | Meta (Facebook, Instagram), TikTok |
| Formats | UGC-style video, static, motion, carousel, catalogue |
| Testing | Fixed budget per variant, 72-hour and 7-day reads |
| Scaling | Budget moves on contribution, not on in-platform ROAS |
Google Shopping & Search
Shopping performance starts in the product feed. We fix titles, attributes and disapprovals, structure Performance Max around margin tiers, and keep brand search separate so you can see what Google is actually adding.
- Merchant Center diagnostics and feed optimisation
- Performance Max segmented by margin and best-sellers
- Standard Shopping for control where it matters
- Brand and non-brand search kept apart
- YouTube and Demand Gen for prospecting
| What we run | |
|---|---|
| Platforms | Google Shopping, Performance Max, Search, YouTube, Microsoft Ads |
| Feed | Titles, attributes, custom labels, supplemental feeds |
| Structure | Margin-tiered campaigns with clear asset groups |
| Reporting | New-customer revenue split from returning |
Measurement & Tracking
If the numbers are wrong, every decision built on them is wrong too. We rebuild tracking server-side, deduplicate Conversions API events and give you one blended view of spend and margin that no single platform can inflate.
- Server-side Google Tag Manager container
- GA4 configured for ecommerce, properly
- Meta Conversions API and TikTok Events API with dedup
- Consent mode set up for UK GDPR and PECR
- Blended MER and contribution dashboard in Looker Studio
| The stack | |
|---|---|
| Store | Shopify or WooCommerce |
| Collection | Server-side GTM, GA4, first-party events |
| Platforms | Meta CAPI, TikTok Events API, Google enhanced conversions |
| Reporting | Looker Studio: MER, contribution, nCAC, cohort LTV |
Email, SMS & Retention
Every point of repeat-purchase rate buys back acquisition headroom. Retention sits inside the scope, not as an upsell — built alongside paid and measured on the same contribution basis.
- Welcome, abandoned cart, browse and post-purchase flows
- Winback and replenishment timed to real buying cycles
- Segmentation by value tier and category affinity
- Campaign calendar aligned with paid promotions
- Cohort LTV by acquisition channel
| What we build | |
|---|---|
| Platform | Klaviyo (email and SMS) |
| Flows | Welcome, cart, browse, post-purchase, winback |
| Segments | First-time vs repeat, value tiers, category affinity |
| Measured on | Repeat rate, 90-day LTV, revenue per recipient |
Three ways to work together
All fees are quoted in pounds sterling and exclude VAT. Ad spend is always paid directly to the platforms, from accounts in your name.
Growth retainer
Monthly management fee plus your ad spend, paid directly to the platforms. All four disciplines run by one team.
- Paid social, Shopping and search
- Creative production on rotation
- Measurement and weekly reporting
Audit & rebuild
A fixed-fee project over two to three weeks: tracking, feed and account structure rebuilt, with a written plan you keep.
- Tracking and feed audit
- Account restructure
- 90-day growth plan
Creative sprint
A fixed-scope creative engagement for stores with in-house buying: angle research, production and a testing framework.
- Angle and hook research
- Static, motion and UGC assets
- Testing framework handover
Not sure where to start? Start with the audit.
Send the store URL, monthly spend and where growth stalled. We will tell you what we would fix first, in writing.