Ecommerce growth, built on margin.
Pragya Jain Ltd is a UK ecommerce growth agency. We scale online stores with paid social, Google Shopping, server-side measurement and retention — every decision made on contribution margin, not platform screenshots.
media-buying accounts
year over year
after account rebuild
to first live campaign
Four disciplines,
one growth engine
Acquisition, creative, measurement and retention run by one team on one set of numbers — because treating them as separate line items is how stores end up paying twice for the same customer.
Paid Social & Creative
Creative is the targeting now. We run a production rotation of static, motion and UGC-style ads built from an angle matrix for your products, tested on fixed budgets with clear kill thresholds.
- Angle and hook matrix per product
- UGC, static and motion formats
- Advantage+ shopping and catalogue campaigns
Google Shopping & Search
Feed first. We repair product data, structure Shopping and Performance Max around margin tiers, and keep brand and non-brand search separate so Google stops claiming sales it did not create.
- Feed diagnostics and optimisation
- Margin-tiered Performance Max structure
- Brand and non-brand separation
Measurement & Tracking
Server-side tagging, GA4 configured properly and Conversions API with deduplication — so the platforms optimise on real orders and you see one set of numbers you can trust.
- Server-side GTM container
- Meta & TikTok CAPI with dedup keys
- Blended MER and contribution dashboard
Email, SMS & Retention
Every point of repeat-purchase rate buys back acquisition headroom. Flows, segmentation and post-purchase journeys built alongside paid and measured on the same contribution basis.
- Welcome, cart, browse and winback flows
- Segmentation by value and category
- Cohort LTV by acquisition channel
Not ROAS screenshots.
Contribution.
Every platform claims the same sale. We run your store on blended, margin-aware numbers that no single dashboard can inflate — and report them to you in writing every week.
Marketing efficiency ratio
Total revenue over total ad spend, across every channel at once. The number no single platform can inflate.
Contribution margin
Revenue after product cost, shipping, payment fees, returns and ad spend. What actually decides whether you can spend more.
New-customer acquisition cost
What a genuinely new buyer costs, separated from returning customers the platforms love to re-claim.
90-day customer value
Cohort value by acquisition channel, so budget follows the customers who come back.
From audit to
scaling in four steps
Average time from signed agreement to first live campaign is 48 hours. Nothing about that is rushed — it is a process we have run enough times to have documented.
Read the full processStore & margin audit
We map the whole funnel — product margins, shipping, returns, current tracking and every live campaign — and tell you where the ceiling actually is.
Measurement rebuild
Server-side tagging, Conversions API and a clean product feed, verified end to end before any budget moves.
Creative & structured testing
An angle matrix per product, produced in rotation and tested on fixed budgets so results are comparable week to week.
Scale on contribution
Budget follows contribution margin across channels, reviewed weekly with a written breakdown you actually receive.
The unglamorous parts
are why it scales
Most stores we inherit do not have a creative problem. They have a measurement problem, a feed problem, or both — and no one wants to go near either. That is where we start.
- Tracking before spend. Server-side events and CAPI are verified before a campaign is switched on, not bolted on after the first bad week.
- One team, every channel. The same people buy Meta, TikTok and Google, so learnings move across channels instead of dying in one silo.
- Your accounts, your data. We work inside accounts you own. Leave whenever you like and take everything with you.
Margin before volume
We scale what clears its contribution target and cut what does not, on a defined review cadence — not on a hunch at 2am.
Creative as a system
A documented rotation of angles and formats with fixed test budgets, so every week tells you something you can use.
Reporting you can audit
A live dashboard plus a written weekly breakdown: spend, revenue, margin and exactly what we are changing next.
Straight answers
What stage of store do you work best with?
Stores that already have product-market fit and a repeatable order flow, and have stalled somewhere on the way up. We are a scaling partner, not a launch partner — if you are still validating the product, an agency retainer is the wrong use of that money and we will say so.
Do you work with Shopify and WooCommerce?
Yes. Most of the stores we work with run on Shopify, and we work with WooCommerce too. We need admin or collaborator access to set up tracking and the product feed, and we work inside your accounts — you keep everything if the engagement ends.
Do you produce the creative?
Yes. Static, motion and UGC-style assets on a fixed rotation, built from an angle matrix specific to your products. If you have an in-house creative team we will work to their pipeline instead — but the testing structure and kill thresholds stay ours.
What budget do we need?
Enough monthly ad spend to read results inside a two-week test window — for most stores that means at least a few thousand pounds a month. Tell us your spend and margins on the contact page and we will tell you honestly whether it is worth starting.
How long until we see a change?
The measurement rebuild takes the first one to two weeks and usually changes reported numbers immediately — sometimes downward, because you are finally seeing the truth. Meaningful movement in contribution margin typically shows across the first full creative testing cycle, roughly four to six weeks in.
Is there a long contract?
No long lock-ins. Engagements run month to month after an initial period agreed up front, and the ad accounts, data and creative stay in your name throughout.
Send us the store and the numbers
Monthly spend, current blended ROAS and where it stopped working. We will tell you what we would change first — within one business day.